Participants apply Lethia Owens’ branding tips during a leadership development session.

Stepping into a short work week can be difficult, but we’ve got a few tips for boosting your brand’s creativity that just may kick-start your Tuesday!

The Young Professionals Network recently continued its popular “Fellows-lite” leadership training series with the St. Louis Business Diversity Initiative. On May 10, personal branding strategist and professional speaker Lethia Owens led “Executive Presence: Strategies for Building an Influential Leadership Brand” and shared many tips for enhancing personal and professional brands.

Some nuggets from Lethia’s address:

• Strong brands are noticeable, likable, credible, and dependable.
• You are bigger, more powerful and more valuable than you have ever been taught to believe.
• What makes you unique makes you valuable, and what makes you valuable can make you wealthy.
• Craft your Leadership Brand Statement: I USE (my unique traits-talents and passions) TO (purpose statement) SO THAT (benefit to others and/or benefit to me).

Did you attend the branding workshop? How might you apply these tips to your own career or personal brand?

Connect with Lethia Owens on LinkedIn, follow her on Twitter or learn more about her career path in this St. Louis Business Journal article.

Get the low-down on the “Fellows-lite” professional development series with our previous blog post. Stay tuned for information about registering for the next session!